Marketing Dive - Latest News

Why specialty cheese Alouette rebranded right before the holidays

Chris Kelly — Wed, 27 Nov 2024 08:00:00 -0500

For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date.

Chris Kelly — Tue, 26 Nov 2024 14:00:00 -0500

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

Sara Karlovitch — Tue, 26 Nov 2024 13:30:00 -0500

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

Marketing Dive staff — Tue, 26 Nov 2024 08:58:40 -0500

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already teasing their plans.

Jessica Deyo — Tue, 26 Nov 2024 08:00:00 -0500

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”

Chris Kelly — Mon, 25 Nov 2024 10:00:00 -0500

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.

Aaron Baar — Mon, 25 Nov 2024 09:35:00 -0500

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

Chris Kelly — Mon, 25 Nov 2024 09:26:00 -0500

With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

Chris Kelly — Mon, 25 Nov 2024 09:00:00 -0500

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX and Troye Sivan.

Mon, 25 Nov 2024 05:00:00 -0500

AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.