Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
868 articles by Chris Kelly
-
Why specialty cheese Alouette rebranded right before the holidays
Nov. 27, 2024 -
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Nov. 26, 2024 -
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
Nov. 25, 2024 -
Macy’s CMO on why telling a cohesive marketing story is crucial
Nov. 25, 2024 -
Why Google Shopping turned holiday gift-giving into a game show
Nov. 25, 2024 -
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Nov. 22, 2024 -
Adam Driver turns 5-star Amazon reviews into theatrical monologues
Nov. 20, 2024 -
How Kleenex’s new visual identity serves as a platform for storytelling
Nov. 20, 2024 -
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
Nov. 18, 2024 -
Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew
Nov. 15, 2024 -
McDonald’s holiday cups entertain with Doodles content, digital collectibles
Nov. 14, 2024 -
Netflix helps brands deepen NFL integrations with new ad partnerships
Nov. 12, 2024 -
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign
Nov. 12, 2024 -
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Nov. 7, 2024 -
How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
Nov. 5, 2024 -
Peloton targets millennial men with first part of multiphase campaign
Nov. 4, 2024 -
Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough
Nov. 1, 2024 -
Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates
Nov. 1, 2024 -
Inside Disney’s increasingly global approach to selling holiday ads
Oct. 31, 2024 -
Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Oct. 29, 2024 -
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Oct. 28, 2024 -
How — and why — this brand created an ad campaign entirely with AI
Oct. 24, 2024 -
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
Oct. 22, 2024 -
How Georgia-Pacific creates value by investing in retail media networks
Oct. 22, 2024 -
Starbucks appoints ex-Chipotle exec as first global chief brand officer
Oct. 21, 2024