Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1912 articles by Peter Adams
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Why Google’s potential Chrome sell-off could sow fresh marketing disruption
Nov. 22, 2024 -
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Nov. 21, 2024 -
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
Nov. 21, 2024 -
Trade Desk tries to shake up streaming TV with content-agnostic strategy
Nov. 20, 2024 -
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
Nov. 19, 2024 -
MediaSense acquires R3 to expand global footprint, service capabilities
Nov. 18, 2024 -
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
Nov. 15, 2024 -
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Nov. 14, 2024 -
Why Tide is shifting to social-first marketing for its latest NFL blitz
Nov. 14, 2024 -
Purina races onto Roblox with game focused on virtual pets
Nov. 13, 2024 -
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Nov. 12, 2024 -
Heineken USA names new CMO focused on brand building
Nov. 11, 2024 -
AppLovin’s breakthroughs in AI-powered advertising propel growth
Nov. 8, 2024 -
Papa Johns names new CMO to elevate data-driven creativity
Nov. 7, 2024 -
Yum Brands says AI-powered marketing is helping drive transactions
Nov. 6, 2024 -
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
Nov. 6, 2024 -
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov. 5, 2024 -
Amazon trumpets new AI-powered tools for marketers as costs soar
Nov. 1, 2024 -
Meta’s generative AI tools find purchase with users and advertisers
Oct. 31, 2024 -
Google ads performance robust despite existential threats
Oct. 30, 2024 -
McKinsey: CMOs feel unprepared as duties pile up
Oct. 29, 2024 -
VML unites design capabilities, talent under new studio offering
Oct. 28, 2024 -
Columbia revamps creative strategy with new top marketer, agency
Oct. 25, 2024 -
Red Lobster appoints new CMO to usher in post-bankruptcy era
Oct. 24, 2024 -
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Oct. 23, 2024